Our Founder

Vipin K Rohila — Founder & CEO

The founder's journey began in 2010 when he discovered minerals from The Great Salt Lake, becoming captivated by its geographical location, mineral concentration of its water and magical results for health benefits across all ages.

Recognizing that soil and filtered water lack essential minerals needed for wellness, he committed to distributing mineral nutrition globally. Since 2011, he has researched, developed, and distributed over 45 distinct mineral-based products across health supplements, personal care, and veterinary categories, serving millions of customers.

Mission

To help every individual lead a healthy life through natural mineral nutrition.

Vision

To reduce pain caused due to malnutrition across the globe.

Legacy

Operating for over 25 years toward achieving our goals, the founder remains enthusiastic about expanding Great Salt Lake mineral products to new markets, teams, and geographic locations while continuing to enhance global health outcomes.